Post by account_disabled on Feb 25, 2024 4:39:00 GMT -5
Let's start with a basic element: your online shop must be optimized according to all SEO rules long before Black Week, otherwise the task is truly difficult. Note : “Black Week” means the week of Black Friday and Cyber Week (or weekend) means the week (particularly the weekend) culminating in Cyber Monday. READ ALSO: "Web marketing strategies for selling during Black Friday" According to the data and current trends, the first advice to give, after prior optimization, is to check whether the ecommerce is designed for smartphones , i.e. whether it is a natively mobile site , not just mobile friendly . It is not enough that the site displays well on a mobile device, but it must also guarantee an excellent User Experience (UX) to encourage users to continue the selection of products and offers without having disturbances or misunderstandings that lead them to abandon the cart .
The offers must be clear on the web pages and the dedicated banners must work perfectly without hindering navigation. Screenshot 2019-11-18 at 17.03.36 Buying search engine advertising (SEA) is certainly a useful tool, but Macedonia WhatsApp Number List you need to have a decent budget to get a large number of sales. We must remember the web giants who in this period overwhelmingly occupy the paid spaces of the SERP. Email Marketing can be an excellent tool for alerting customers to exceptional opportunities created specifically for this day of discounts, but a careful strategy must be planned that is not too obsessive and does not irritate the recipients of the messages.
Social networks are also an excellent driving force for sales, which is why ad hoc campaigns must be planned throughout the week and in particular for Cyber Monday, given that it is the last chance to save before the post-Christmas sales. In order not to find yourself on the fateful Monday with the site blocked for some reason, it is better to carry out tests and verify that the ecommerce pages are performing even with traffic much higher than that of an average day. Throughout the weekend from Black Friday to Cyber Monday, customer service must be ready to deal with every request , because there is no company that doesn't have some customers in need of assistance even when everything goes well.
The offers must be clear on the web pages and the dedicated banners must work perfectly without hindering navigation. Screenshot 2019-11-18 at 17.03.36 Buying search engine advertising (SEA) is certainly a useful tool, but Macedonia WhatsApp Number List you need to have a decent budget to get a large number of sales. We must remember the web giants who in this period overwhelmingly occupy the paid spaces of the SERP. Email Marketing can be an excellent tool for alerting customers to exceptional opportunities created specifically for this day of discounts, but a careful strategy must be planned that is not too obsessive and does not irritate the recipients of the messages.
Social networks are also an excellent driving force for sales, which is why ad hoc campaigns must be planned throughout the week and in particular for Cyber Monday, given that it is the last chance to save before the post-Christmas sales. In order not to find yourself on the fateful Monday with the site blocked for some reason, it is better to carry out tests and verify that the ecommerce pages are performing even with traffic much higher than that of an average day. Throughout the weekend from Black Friday to Cyber Monday, customer service must be ready to deal with every request , because there is no company that doesn't have some customers in need of assistance even when everything goes well.