Post by account_disabled on Dec 13, 2023 3:52:26 GMT -5
Do not do that! Like all technology, automation tools must be . Additionally, errors happen, as do platform changes, so you and your team must always be prepared to act when necessary. Automate, but don't generalize! Even if the tool helps you perform mass actions, never forget to invest time in customization. Use targeting lists and personalization tokens — they will make all the difference when the user is interacting with you! Don't forget about current clients Here in the text we talk a lot about attraction, conversion and nurturing tactics, but that doesn't mean you should forget about loyalty . Use your creativity to automate actions that can help your customers get the most out of your products, increasing the chances of turning them into promoters of your brand .
Sending discount coupons on their birthday, conducting satisfaction Phone Number List surveys and offering complementary products are some examples of small actions that you can automate. Perform continuous reviews and improvements Don't leave your tool acting on autopilot! Stay tuned for system updates and, whenever possible, conduct A/B testing for opportunities for improvement. Sometimes what brings an excellent result today may not perform in the same way 6 months from now due to marketing or behavioral changes. In short: try to innovate with certain frequency. Keep your tool organized Today you can have a small team and everyone knows what each page or flow of your tool is and does, but if everything goes well, within a few months you will have new employees and a much larger number of campaigns.
Therefore, be strategic from day one: create naming rules for your landing pages, emails and flows. This will make it easier to understand what is already in the tool, as well as learning for collaborators who will join your team in the future. How to choose the best tool for your company Now that you know everything about automation, you should be eager to pick up your tool and see it working in practice. Before hiring yours, analyze which are the best options for your type of company and use the test periods to evaluate: Features Your company will not always need or use all the functionalities of a tool.
Sending discount coupons on their birthday, conducting satisfaction Phone Number List surveys and offering complementary products are some examples of small actions that you can automate. Perform continuous reviews and improvements Don't leave your tool acting on autopilot! Stay tuned for system updates and, whenever possible, conduct A/B testing for opportunities for improvement. Sometimes what brings an excellent result today may not perform in the same way 6 months from now due to marketing or behavioral changes. In short: try to innovate with certain frequency. Keep your tool organized Today you can have a small team and everyone knows what each page or flow of your tool is and does, but if everything goes well, within a few months you will have new employees and a much larger number of campaigns.
Therefore, be strategic from day one: create naming rules for your landing pages, emails and flows. This will make it easier to understand what is already in the tool, as well as learning for collaborators who will join your team in the future. How to choose the best tool for your company Now that you know everything about automation, you should be eager to pick up your tool and see it working in practice. Before hiring yours, analyze which are the best options for your type of company and use the test periods to evaluate: Features Your company will not always need or use all the functionalities of a tool.