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Post by account_disabled on Nov 6, 2023 23:05:07 GMT -5
The selection of appropriate tools depends on the characteristics of the target market, target preferences, product features, etc. 3. Sales promotion The concept of sales promotion is a set of various economic incentives that are intended to encourage consumers to try and ultimately buy specific goods or services. These activities are of a short-term nature, e.g. Christmas promotions. These include: tastings, discount coupons, competitions, gifts, prizes, limited editions of products, quantity promotions, 2 for the price of. The purpose of sales promotion is to evoke a sense of uniqueness of the occasion, which is supposed to speed up the sales process. 4. Public Relations and Publicity Public relations is an important element of the functioning photo editor of any company. The aim of PR activities is efficient communication with the environment and creating a positive image of the brand. Public relations often uses press releases, speeches, charity events and a PR event. Publicity, on the other hand, is the consolidation of the brand in the minds of the recipients by placing logos, names or products in various communication channels and thus causing publicity. Other promotion instruments As part of the promotion, the brand may also use, among others: fairs and exhibitions - a form of direct contact between consumers and sellers; an instrument of promotion enabling building or improving the image and commercial sales at the same time, sponsoring - placing sponsors' trademarks or a message informing about the sponsorship in the space.
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